Project | Redesign Corporate Logo
Client | Southern California Media Group [SCMG]
The creative team at Southern California Magazine Group (SCMG) was tasked to redesign the corporate logo to re-brand SCMG as the Southern California Media Group. After presenting all of the designs, this was the final design that was chosen. Using hierarchy of the logo-type I give new emphasis to the words media group. More weight is given to media to make clear to our clientele that we are no longer just a publishing company—we have a robust online and social presence and we also organize events in the hospitality industry to connect our advertisers with the circulation community (hotel concierge). The “pixels” represent the growth of our company’s breadth of services to include digital while still lending itself to our origins of print (color swatches). In an effort to give consistency in the power and symbol of the “pixel” I designed a “swatch card” in a square format that mimics the logo’s design. I believe that the business cards’ square format is modern and ‘fashion-forward’ which is much more representative of SCMG’s high level of quality in design and content.
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