branding | where?

 

Project | Brand Web Campaign
Client | WHERE Magazine

Last year the company I currently work for, the Southern California Media Group [SCMG] partnered with KCRW and I was asked to come up with a brand campaign to feature on the KCRW website. Most of my design work with SCMG is limited to layouts and designing for information. This, however, was a chance to really think outside of the box about brand marketing and a call to action. It is what I love most about design…the challenge of the message and how every line, color and word conveys. The goal was to position WHERE as an authority to curated events in the local region. Using a play on the magazine title WHERE I created a bubble quote campaign but used strong imagery to tell a story. I wanted to give WHERE a voice and to position WHERE as if a friend telling an out-of-town guest where the locals go. This is just a small sampling of the messages that went live in 2013.

See also: ID | rebranding