Project | Gala Programs
Client | G’DAY USA
“G’DAY USA is an annual program designed to showcase Australian business, innovation, tourism and government policy in the United States – Australia’s closest ally and largest trade and investment partner.
The 2014 G’DAY USA program will be one of the most targeted, effective and far-reaching promotions to date. With 14 events already confirmed in six cities over 12 months in 2014 (Los Angeles, San Francisco, New York, Houston, Chicago and Washington DC) and more being planned around the US, the opportunity for sponsors to participate and create business and investment outcomes is unmatched.”
I had the great pleasure of working with Audrey Nimura, to create the custom programs for seven of G’Day USA’s prestigious scheduled events for this year. It was a fun endeavor that pushed me creatively. Though in past years the programs may have used stock illustrations or photography for the cover art, this year I was charged with the task and decided all art would be custom. Each of the designs took careful consideration of the tone for the event while also drawing inspiration from the technology, beauty, history and culture of Australia.