Project | Packaging Solutions
Client | Raw Mana
This was a fun project to work on because the client is so easy and open to exploring different ideas to work within his goals and budget. Raw Mana is a start-up company specializing in home kitchen-made, artisanal health/energy food. The client came to me wanting an insert to send along with the packaged ingredients to create his delicious energy bars. One of my first questions I had was to find out how he is packaging the product so I had a better idea for the size and presentation of the insert. Learning that he didn’t have a budget large enough to create custom packaging I took it as a mission to not just provide the client with an insert to include in his blank shipping box, but to go beyond that and give his customers a better experience receiving the product. The insert was designed to sit inside the box—like a box within a box—so that when the client opens their package they immediately see the brand and image of the end product before they “open” the product itself. The flap opens to the instructions which reads like a recipe, to create your own Raw Mana bars as well as the wrapped with care product. I also created a custom ingredient label for the jar and added some raffia to give it a sweet but still authentically rustic touch.
See also: Print | Leave It Behind—The Message is in the Details