Project | Logo Design
Client | My Sweet Greek
The client had a strong sense of her identity and wanted some key elements in her logo to really capture her aesthetic. As a personal chef who specializes in traditional Greek/Mediterranean cuisine, the client wanted to capture her ‘taste’ (pun intended) in a retro-modern style with recognizable Greek symbolism and color.
We discussed briefly how the logo would be used and while she only needed it for her site and business cards, I envisioned her creating a custom stamp for packaging, take out bags/boxes and coasters for her hosted dinners. I try to keep in mind the perspective of the client’s use for the logo…not just for the present but for the future as well, because it’s my goal that the logo will grow as the company grows. With that thought in mind I kept the design within a circle so that it can easily be applied in various formats for the future.
She loved the idea of branding everything with the circle—the vision for future opportunities—that we went ahead and created circle business cards to jump-start her marketing efforts. I’m looking forward to working with this client again in the future to continue growing her marketing efforts.